Streaming video games has become a popular pastime these days. Most have probably heard of famous streamers making thousands of dollars for a single stream. But how do streamers make money, and what do these numbers mean for the average streamer?
Streamers earn a portion of their income from each subscription. Twitch offers three subscription levels — for $4.99, $9.99, and $24.99 per month. By default, streamers receive 50% of the subscription price, but more popular streamers may have a higher percentage.
Other sources of income for streamers
Another major source of income is donations or donations from viewers. The amounts can range from a couple of cents to thousands of dollars. This is a very unpredictable source of income, which depends more on the generosity and capabilities of the audience.
Twitch also offers the possibility of monetisation through advertising. Streamers receive income from adverts that run during their broadcasts. The amount of income depends on the number of adverts viewed and the geography of the viewers.
Some streamers make money from selling merch or special items with their brand. This can be anything from t-shirts and mugs to designer items and art prints.
How much do professional streamers earn?
When it comes to professional streamers, salaries can vary greatly. It all depends on their popularity and the level of audience engagement. Professional streamers often have sponsorship contracts that can make up a significant portion of their income. Then the profits can range from $1,000 per deal, which can bring in over $10,000 per month.
It’s important to realise that streaming is a business and it requires a significant amount of effort and strategy. While the opportunity to make money exists, most streamers don’t make millions. Instead, they earn enough to support themselves while they do what they love.